Core competency is a set of knowledge skills that make the organization superior to competitors ad create value for customers. This is the main thing you look for when hiring an employee
EMOTIONAL HOOK:
Not everyone has core competency as soon as they start. Most people in fact don't gain this until they have been with the company for awhile.
KEY POINTS:
Everyone wants to work and hire people that have core competency, they are the easiest to train, they work hard making your life easier, they get projects done faster and better; but most people don't always fully committed to the company to have core competency.
FACILITATED QUESTION:
Who would you hire: the person that all ready knows how to do the job very well, is cocky, rude, and not a team player; or the person that would need a lot training, is nice, willing to learn, full of team spirit? Who would you rather work with?